Digital signage has enabled many advancements in the marketing world. From more interactive experiences to stronger ad engagement, the digital category has proven more effective than traditional advertising. However, digital signage can sometimes suffer from analog problems. How can a brand keep engaging a customer after they’ve viewed an ad? This is a problem SMS…
Last April, adtech company MetaX made waves with the release of “adchain”, a blockchain-powered ad platform that allowed users to tag an ad and follow its journey across the web. Without using a third party, a company could potentially track all associated metrics, including conversion rates, detailed budget breakdowns, and customer interactions. This was a…
Today’s students are digital natives who’ve grown up with fast technological advancements and high-speed internet. They need learning environments and tools that connect with their worlds. All too often, the world of education is slow to adapt new technology. But digital signage could be the key to improving education and bringing popular learning techniques into…
Navigating an airport can be a frustrating experience for travelers, and frustrated travelers can result in bad reputations for airport hubs and airlines alike. Luckily, digital signage is easing some of the biggest headaches for both travelers and airports. Vital information updates Security is a large part of every traveler’s airport experience. From the ID…
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter which way you go,” said the Cat. – Alice in Wonderland This has always been, hands…
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Digital signage is one of those fruits of technology that makes almost everything about business work better. At its most basic level, digital signage is just that–a monitor that displays pictures and words for visitors, employees and customers to see and read. But as we will discuss further on, digital signage is also a way…
