Business

Digital signage offers many advantages in reaching more of your target audience, but its greatest benefit is the wealth of data it provides. There’s just one problem. “Unless you can get value out of all this…all the rest of it is kind of pointless,” Omnivex CEO Dave Bannister said in a recent webinar. Indeed, your…

There’s no question—digital signage can serve your business needs, whether you want to streamline internal communication, improve customer engagement, or boost your visibility. But before you can put digital signage to work, it’s crucial that you choose a highly functional system that can shift and grow as your needs change. Content Management System (CMS) The…

When it comes to real estate, both homebuyers and renters are searching for convenience.  Gone are the days of the Sunday afternoon open house.  Your potential customers are searching for easy ways to find listings and gather information.  Digital signage not only meets these criteria but improves your ability to market your listings. Easily update…

Digital signage has enabled many advancements in the marketing world.  From more interactive experiences to stronger ad engagement, the digital category has proven more effective than traditional advertising. However, digital signage can sometimes suffer from analog problems.  How can a brand keep engaging a customer after they’ve viewed an ad?  This is a problem SMS…

Last April, adtech company MetaX made waves with the release of “adchain”, a blockchain-powered ad platform that allowed users to tag an ad and follow its journey across the web.  Without using a third party, a company could potentially track all associated metrics, including conversion rates, detailed budget breakdowns, and customer interactions.  This was a…

Today’s students are digital natives who’ve grown up with fast technological advancements and high-speed internet.  They need learning environments and tools that connect with their worlds.  All too often, the world of education is slow to adapt new technology.  But digital signage could be the key to improving education and bringing popular learning techniques into…

Navigating an airport can be a frustrating experience for travelers, and frustrated travelers can result in bad reputations for airport hubs and airlines alike.  Luckily, digital signage is easing some of the biggest headaches for both travelers and airports. Vital information updates Security is a large part of every traveler’s airport experience.  From the ID…

“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter which way you go,” said the Cat. – Alice in Wonderland This has always been, hands…