Digital Signage Integrator Equipping Businesses With Drive-Through Menu Boards To Engage Customers & Increase Sales
Mid-level enterprise companies with more than 10 locations using traditional menu boards suffer from slow content change, slow adaptation to change, and losing market share. EcoDigital Media helps QSR (Quick Service Restaurants), Food, Beverage Drive-Thru, Car Wash, and Oil Change Franchises innovate with digital signage hardware, software, custom content, and custom subscription feeds so that their business continues to evolve, embrace opportunities and increase market share.
Your Company Deserves State-Of-The-Art Digital Drive-Thru Signage Menu Boards, But There’s A Problem…
It’s just wrong that your locations are losing profits because competitors are advancing with the latest technology for communications. But when we don’t invest in tools for longevity and growth, we get into trouble. Many organizations trust us to help them keep their communication consistent, repeatable, and trackable. With the expertise and experience to help you, we will look at your current needs and work with you to scale, so we have you covered now and for the long term.
Statistics From A Quick-Service & Restaurant Survey
- Before incorporating digital signage, restaurants manually updated the cafeteria menu, which is a full-time task in and of itself, especially if the menu is updated daily. Restaurants no longer need to manually update the menu feed with live menu feed from digital signage solutions.
- According to a quick-service and casual restaurant operators survey, more than 20% of restaurant operators see a 5% increase in sales after adding digital signage into their service sectors.
- Visuals receive 94% more views than text-based information.
- People recall 65% of visually presented knowledge after three days. The recall rate for digital signage is an amazing 83%.
- For brand recognition, digital signage has a 47.7% effectiveness rate.
- Visual aids in presentations are 43% more persuasive than those that do not.
Your Guide To Keep Communication Consistent, Repeatable & Trackable.
We understand the need for things to be process-driven and consistent. Communication and documentation need to be trackable and repeatable. We understand the importance of being within reach as an extension of your external team.
For you to benefit from a long-term solution, we look at your current needs and blend them with “down the road scalability”, purchasing the right amount of equipment to serve both purposes.
We orchestrate collaboration between all departments to bring in the “right” product and service solution for your company. With a 99% up-rate for our clients, we get things up and running quickly and support you before, during, and after to make sure things run smoothly.
Outdoor Digital Menu Board Case Study: Clean Image Car Wash
|CHALLENGE||REQUIREMENTS / DESIRED OUTCOMES||RESULTS|
|MAINTENANCE & UPKEEP||The static services board, located at the entrance of the car wash, required regular upkeep due to weathering and consistent service changes.||Desiring a solution with the ability to withstand the elements, including any water and cleaning products associated with the car wash, in addition to any natural elements such as dirt, dust, wind, rain, or snow, that various weather conditions could present.||The client decided on Peerless-AV’s XtremeTM Outdoor Digital Menu Board with Peerless-AV Xtreme optically bonded LCD display. With a kiosk, fully-sealed display, and a rain cap that doubles as a solar shield to reduce solar load, the menu board is a complete weatherproof signage solution that is both visually appealing and cost-effective.|
|PROMOTIONS & MARKETING||Each and every promotion designed to increase sales and upsells required the printing of a new sign and manual removal and replacement of signs on a regular basis.||Look for a digital signage solution in lieu of their current paper signs and static services board that would look sleek and modern, while offering a cost-effective option.||Customers waiting in line could easily review the current services and promotions, leading to an uptick in add-on services.|
In addition, they would have the ability to swiftly change promotions on a daily basis, without the creation and removal of signs or any manual labor.
Their service offerings can be seamlessly changed to reflect any daily specials that the car wash would like to promote.
Highly profitable items can be showcased through attention-grabbing, visually-appealing content without the additional layer of glass between the display and the enclosure.
Their new Outdoor Digital Menu Board removes the costs associated with purchasing new static menu prints and new prints for each additional promotion.
Any service changes can now
be done in minutes as opposed to days. Once the content has been created, the only associated cost is maintaining the content, which is minimal compared to the annual cost of replacing static graphics.
In just two months, they experienced a noticeable increase in upsells.
With promotions displayed prominently in a visually appealing, well-lit services board, more and more customers spend their time in line perusing service package offerings.
And, with the ability to quickly change content, much of the attention garnered surrounds new promotions that pop on and off the board frequently, causing a call to action due to their time-sensitive nature.
Your Digital Signage Launch Plan In 3 Simple Steps
From Non-Digital to Digitally Profitable
Stick With Non-Digital
Your customers align your brand with “old school”, consistent with your old technology and their customer experience. You continue to lose the ability to tell stories effectively, and you lose the top spots in your customers’ minds. You may lose employee loyalty and longevity. And the loss in revenue comes directly from slow/out-of-date menus and pricing.
Move To Digitally Profitable
Your ability to instantly promote specific products or services at any moment creates opportunities for you to measure ROI and support your goals. You focus on your goals and achieve them because you have the technology to bring them to life. We assist with your marketing goals and long-term technology use, so you continue to be profitable.