Digital signage offers a unique way for brands to stand out from the crowd and capture potential customers’ attention. But securing the hardware is only part of the strategy. It’s the content that truly drives an engaging digital experience. The importance of the digital experience The digital experience serves a few crucial purposes for a…
On the front end, digital signage offers many cost-cutting benefits (i.e. reducing spend on traditional marketing methods). You can see the impact on your bottom line right away, manual labor to put up the signs and take them down. Timing on delivering the updated messages (cost of shipping) . But beyond your initial savings, how do truly…
As an employer, you’ve trained your sights on using a visual communications network to improve employee productivity and generate better results. But digital signage can do more than simply pad your pockets with extra revenue. It can help you train, develop, and retain top talent. Learning Style Nearly 65% of the adult population identities as…
Video walls have gained amazing traction recently. Take Under Armor, for example. The sportswear giant is a globally recognized brand that leans heavily on celebrity endorsements. When pitching those endorsements in-house, the company uses a stellar mix of research, analysis, and images to communicate the value of the partnership. But to really drive the point…
At Starbucks Express, every aspect of the customer experience is designed for speed. From the smaller space to the efficiency of the baristas, coffee drinkers can get in and out in a matter of minutes. But none of this would be possible without digital menu boards. Here, the menu boards are positioned close to the…
When it comes to digital signage, it’s natural to assume it’s geared toward converting customers. But digital signage serves a wide range of purposes beyond business. College campuses are a great example. College campuses are perfect for digital signage. Today’s student populations are digital natives, who’ve grown up during an era of rapid technological advancement. …
Most businesses are drawn to visual communications networks because of the impact they have on their bottom line and results. Visual communication, such as digital signage, can boost engagement, relay messages faster, ensure messaging remains consistent and unified, and improve information retention. But there’s another huge benefit of adopting visual communications—a positive impact on the…
There are many headaches associated with airports, but their layout is often one of the biggest complaints. A 2016 Curbed article featured commentary from 5 experts about airport design. The big takeaway? They weren’t designed to handle the influx of people that they handle today. One thing that could help alleviate some of these issues…
In the modern workplace, companies seem to enact more and more ways to communicate with each day. From general emails to Slack to Asana, staying connected is becoming more segmented and complex. Digital signage offers a reprieve from the influx of information and, in the process, helps get your team aligned. Customer concerns Customer satisfaction…
Meetings are the backbone of the professional world—they serve as an opportunity to exchange ideas and align your team. But the process of booking a conference room can be arduous, confusing, and frustrating. In addition to manual scheduling methods, conference scheduling is often plagued by a lack of information about the space, including availability, size,…
