Equipping Businesses With Digital Signage Menu Boards To Engage Customers & Increase Sales

Mid-level enterprise companies with more than 10 locations using traditional menu boards suffer from slow content change, slow adaptation to change, and losing market share. EcoDigital Media helps QSR (Quick Service Restaurants), Food & Beverage companies innovate with digital signage hardware, software, custom content, and custom subscription feeds so that their business continues to evolve, embrace opportunities and increase market share.

Your Company Deserves State-Of-The-Art Digital Signage Menu Boards, But There’s A Problem…

Slow To Adopt

You may fear adopting technology early, thus sticking with traditional, manual-updating static menus. This results in missed revenue opportunities & stress with slow updates to menu pricing and products.

Failure To Launch

You’re very busy. Your company representative may intend to thoroughly research options, but they have limited time and resources to dedicate to this. With further delays, more profits are lost.

Do It Yourself

You have intentions to network & update multiple locations’ digital menu boards yourself, but with limited time and reliable commercial equipment for this, you’re stuck. With further delays, more profits are lost.

It’s just wrong that your locations are losing profits because competitors are advancing with the latest technology for communications. But when we don’t invest in tools for longevity and growth, we get into trouble. Many organizations trust us to help them keep their communication consistent, repeatable, and trackable. With the expertise and experience to help you, we will look at your current needs and work with you to scale, so we have you covered now and for the long term.

Digital Menu Boards: What Are They? How Do They Work?

Digital menu boards are a modern twist on the traditional menu board. They are LCD screens where food and drink items are displayed in an organized, easy-to-read format. The items are often accompanied by a picture of the dish and the price – though it is not always necessary to have an image for every item that appears on the menu. Digital menu boards are used in a variety of settings, including fast-food outlets, sit-down restaurants, bars, cafes, and even movie theaters. They are also used in grocery stores and other food retailers that have a wide variety of products on their shelves, such as candy bars, chips, and soda. Digital menu boards are typically used in fast-paced environments, where quick ordering and turnover of tables are necessary.

Digital menu boards are usually mounted on the wall or ceiling, though they can also be placed on a countertop if space is limited. They are designed to make it easier for customers to see what they want before ordering.

The boards are similar to the screens used in digital billboards. They can be programmed to show a different set of food items and prices at different times of the day. For example, a restaurant might show breakfast items during the morning hours and lunch items during the afternoon.

Digital menu boards have been steadily rising in popularity in the food industry for a number of reasons:

1. They’re easy to update, which allows restaurants to change prices, add new items, or even advertise events and deals in real-time. This allows a restaurant to be more responsive to their customers and helps them save money by not having to print new menus every time there is a change.

2. They’re much easier to read than traditional menus, which can be a huge benefit for people who have trouble reading or seeing clearly. In addition, the ability to display photos of food items makes it easier for customers to decide what they want.

3. Digital menu boards can be used to display a variety of media, such as videos, photos, and social media feeds. The board can even show a live feed from the kitchen. This can help customers feel more connected to their favorite restaurants.

4. They can be used to show the menu in many different languages. This is especially helpful for businesses that serve customers of different backgrounds and cultures.

5. Digital menu boards can be used to show the story behind the restaurant or its chef, which helps to promote a sense of authenticity and personality in addition to providing information about the food that is being served.

6. They can be used to promote the restaurant’s social media accounts, which helps customers to stay connected and informed about what is happening at the restaurant.

7. They are useful for restaurants that want to provide a more contemporary look and feel.

Statistics From A Quick-Service & Restaurant Survey

  • Before incorporating digital signage, restaurants manually updated the cafeteria menu, which is a full-time task in and of itself, especially if the menu is updated daily. Restaurants no longer need to manually update the menu feed with live menu feed from digital signage solutions.
  • According to a quick-service and casual restaurant operators survey, more than 20% of restaurant operators see a 5% increase in sales after adding digital signage into their service sectors.
  • Visuals receive 94% more views than text-based information.
  • People recall 65% of visually presented knowledge after three days. The recall rate for digital signage is an amazing 83%.
  • For brand recognition, digital signage has a 47.7% effectiveness rate.
  • Visual aids in presentations are 43% more persuasive than those that do not.

Your Guide To Keep Communication Consistent, Repeatable & Trackable.

We understand the need for things to be process-driven and consistent. Communication and documentation need to be trackable and repeatable. We understand the importance of being within reach as an extension of your external team.

For you to benefit from a long-term solution, we look at your current needs and blend them with “down the road scalability”, purchasing the right amount of equipment to serve both purposes.

We orchestrate collaboration between all departments to bring in the “right” solution for your company. With a 99% up-rate for our clients, we get things up and running quickly and support you before, during, and after to make sure things run smoothly.

Your Digital Signage Launch Plan In 3 Simple Steps

Phone Consult

Call us. Let’s have a discovery of your needs and how we may be a fit for your company.

Deploy Solution

We execute on our agreed plan, both hardware, software, content, and maintenance.

Regular Updates

Ongoing content or maintenance services continue. Monthly updates and progress reports are sent annually.

From Non-Digital to Digitally Profitable

Stick With Non-Digital

Your customers align your brand with “old school”, consistent with your old technology and their customer experience. You continue to lose the ability to tell stories effectively, and you lose the top spots in your customers’ minds. You may lose employee loyalty and longevity. And the loss in revenue comes directly from slow/out-of-date menus and pricing.

Move To Digitally Profitable

Your ability to instantly promote specific products or services at any moment creates opportunities for you to measure ROI and support your goals. You focus on your goals and achieve them because you have the technology to bring them to life. We assist with your marketing goals and long-term technology use, so you continue to be profitable.