Digital Signage Glossary
Mid-level enterprise companies with more than 10 locations using traditional menu boards suffer from slow content change, slow adaptation to change, and losing market share. EcoDigital Media helps QSR (Quick Service Restaurants), Food & Beverage companies innovate with digital signage hardware, software, custom content, and custom subscription feeds so that their business continues to evolve, embrace opportunities and increase market share.
Business
The activity of making a living or making money through the production, purchase, and sale of items is known as business (such as goods and services). It also refers to “any profit-making activity or enterprise.”
The existence of a business name does not separate the business entity from its owner, which means that the business owner is responsible and liable for any debts made by the business. If the business incurs debts, the creditors may pursue the owner’s personal assets. Corporate tax rates are not allowed in a business structure. The proprietor is directly taxed on all business income.
Brand
A brand is a name, term, design, symbol, or another element that differentiates one seller’s product or service from that of others. In business, marketing, and advertising, brands are used to establish awareness and, more crucially, to create and store value as brand equity for the object designated, to the benefit of the brand’s customers, owners, and shareholders. Generic and retail brands are occasionally distinguished from brand names.
Content
The information contained within communication media is referred to as content. Internet, movie, television, radio, audio CDs, books, magazines, physical art, and live event content are all examples of this. It’s aimed at a certain end-user or audience in the publishing, art, and communication industries. Speeches, conferences, and stage performances are examples of live events. The focus of media content is on the audience’s attention and receptivity to the content. Circulation makes the content available to everyone and aids in its dissemination to a large audience. It’s a process in which anyone who comes across any kind of content goes through a loop in which they encounter it, understand it, and continue to share it with others.
Company
A company, abbreviated as co., is a legal entity that represents a group of individuals with a specific goal, whether natural, legal, or a combination of both. Members of the company share a shared goal and work together to achieve it. A company can be formed as a legal company with limited liability if its members perform or fail to perform their duties in accordance with the publicly declared incorporation or published policy. When a company closes, it may be necessary to liquidate it in order to avoid further legal responsibilities. Corporations can band together and form new companies; the resulting entities are commonly referred to as corporate groups.
Information
Processed, organized, and structured data are all examples of information. It puts data into context and facilitates decision-making. A single customer’s sale at a restaurant, for example, is data; when the business is able to identify the most popular or least popular meal, it becomes information. Information, to put it another way, is the resolution of uncertainty manifested as patterns; it answers the question of “What is an entity?” and so defines both its essence and the nature of its traits. In different situations, the concept of information has diverse connotations. Constraint, communication, control, data, form, education, knowledge, meaning, understanding, mental stimulation, pattern, perception, proposition, representation, and entropy all become synonyms for the concept.
Product
A product is anything that can be offered to a market to satisfy the desire or need of a customer; it is anything that can be offered to a market to satisfy the desire or need of a client. Products are frequently referred to as merchandise in retail, while products are purchased as raw materials and then sold as finished things in manufacturing. A service can also be considered a product. Commodities are typically raw materials like metals and agricultural products, but they can also be anything that is widely available on the open market. Products are the formal specification of project deliverables that make up or contribute to meeting the project’s objectives in project management.
People
Any group of people seen as a whole is referred to as a people. It is a term used in politics and law to refer to an ethnic group’s collective or community, a nation, or the public or common mass of people in a polity.
As such, it is a concept that can be found in human rights law, international law, and constitutional law, and is frequently applied to claims of popular sovereignty.
audience
The intended audience or readership of a publication, advertisement, or other message geared exclusively to that intended audience is referred to as a target audience. It is a specific group of people within a predetermined target market who are identified as the targets or recipients of a certain advertisement or message in marketing and advertising. Businesses with a broad target market will focus on a specific target audience for certain messaging, such as The Body Shop’s Mother’s Day ads, which were directed at women’s children and spouses rather than the entire market, which would have included the women themselves.
experience
The term “experience” has a number of closely related connotations, which is why there are so many diverse definitions in the academic literature. The term “experience” is frequently used to refer to a conscious occurrence. This is sometimes limited to specific types of awareness, such as perception or feeling, which the subject uses to gain knowledge of the world. However, the experience encompasses a broader range of conscious events than perception and sensation.
marketing
Marketing is the process of discovering, creating, and delivering value to meet the needs of a target market in terms of goods and services, which may include identifying a target audience, deciding which attributes or themes to emphasize in advertising, running advertising campaigns, attending trade shows and public events, designing products and packaging that appeal to buyers, and defining the terms of sale, such as price, discounts, warranty, and return policies.
Meta Platforms owns Facebook, an American online social media and social networking service. It was founded in 2004 by Mark Zuckerberg, together with other Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, and takes its name from the face book directories that are commonly distributed to American university students.
social media
Social media are interactive digital channels that allow people to share information, ideas, hobbies, and other kinds of expression with others in virtual communities and networks. In the context of media, the term “social” implies that platforms are user-centric and facilitate communal activity. As a result, social media can be seen of as online facilitators or enhancers of human networks—interconnected webs of people who improve social connection.
website
A website (sometimes written web site) is a collection of web pages and related content recognized by a shared domain name and hosted on at least one web server. Google, Facebook, Amazon, and Wikipedia are just a few examples of well-known websites.
The World Wide Web is made up of all publicly accessible websites. Private websites, such as a company’s internal website for its employees, can only be viewed via a private network.
sales
Sales are activities that are related to selling or the number of goods sold in a specific time frame. A sale also includes the provision of a service for a fee. A sale is completed when the seller, or the provider of the goods or services, responds to an acquisition, appropriation, requisition, or direct interaction with the customer at the point of sale. There is a transfer of title (property or ownership) of the item, as well as a price settlement, in which a price is agreed upon for the transfer of ownership of the item.
logo
A logo is a graphic mark, emblem, or symbol that is used to aid in public recognition and identification. It might be an abstract or figurative design, or it can be a wordmark that includes the text of the name it symbolizes. A company’s logo is now often synonymous with its trademark or brand in terms of mass communication and common usage.
strategy
In the face of uncertainty, a strategy is a general plan to achieve one or more long-term or overall goals. The term “art of the general” first appeared in Eastern Roman terminology in the 6th century C.E., and was only translated into Western vernacular languages in the 18th century. It encompassed numerous subsets of skills such as military tactics, siegecraft, logistics, and so on. The word “strategy” came to mean “a comprehensive manner to try to attain political ends, including the threat or actual use of force, in a dialectic of wills” in a military battle in which both sides interact from then until the twentieth century.
advertising
Advertising is a form of marketing communication in which a product, service, or concept is promoted or sold through the use of an explicitly sponsored, non-personal message. Businesses that want to promote their products or services are typically advertising sponsors. Advertising differs from public relations in that the advertiser pays for the message and has control over it. It varies from personal selling in that the message is not personalized, that is, it is not directed at a personal person.
design
A design is a plan or specification for building an object or system, or for carrying out an activity or process, or the output of that plan or specification in the form of a prototype, product, or process. To design is a verb that describes the process of creating a design. Direct construction of an object without an explicit prior plan (as in craftwork, certain engineering, coding, and graphic design) might be regarded a design activity in some situations. The design must usually meet particular goals and limits, as well as take into account aesthetic, functional, economic, and socio-political factors, and interact with a specific setting.
results
A result (also known as an upshot) is the qualitative or quantitative expression of the outcome of a sequence of actions or occurrences. Advantage, disadvantage, gain, harm, loss, value, and victory are all possible results. Depending on the point of view, historical distance, or relevance, an event may have a variety of possible outcomes. The absence of a result can indicate inefficient, useless, meaningless, or defective actions.
media
Media are the communication channels or technologies used to store and convey information or data in mass communication. Print media, publishing, news media, photography, film, broadcasting (radio and television), digital media, and advertising are all examples of what the term refers to in the mass media communications sector. The advent of early writing and paper enabled longer-distance communication methods such as mail, which can be understood as early forms of media, particularly in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire.
platform
A computing platform, also executed as a digital platform, is an environment in which software is run. It could be the hardware, the operating system (OS), a web browser and its accompanying application programming interfaces, or other underlying software, as long as the computer code is executed on it. A computer architecture, an operating system, or runtime libraries are all examples of computing platforms with distinct abstraction levels. The stage on which computer programs can execute is referred to as a computing platform.
traffic
Pedestrians, automobiles, ridden or herded animals, trains, and other conveyances use public ways (roadways) for travel and transportation are all considered traffic. Traffic laws govern and regulate traffic, whereas rules of the road comprise both statutory and informal rules that have evolved over time to ensure that traffic flows in an orderly and timely manner. Priorities, lanes, right-of-way, and traffic regulation at intersections are all well-defined in organized traffic.
