There’s no question—digital signage can serve your business needs, whether you want to streamline internal communication, improve customer engagement, or boost your visibility. But before you can put digital signage to work, it’s crucial that you choose a highly functional system that can shift and grow as your needs change.
Content Management System (CMS)
The most important aspect of your digital signage is the content it displays. A strong content management system offers you the ability to seamlessly create and customize compelling content. Your CMS allows you to upload content in real-time and make changes as needed. You can also schedule content in advance and share it across one or all of your screens. Your CMS is a remote content solution that enables you to control your message from any location. Without it, you won’t reap the true benefits of digital signage.
Digital signage is proven to grab and hold consumers’ attention longer, but this isn’t the case if you display low-quality images and video. When your image and video quality fail to match your screen resolution, this results in blurry or pixelated images. Not only does this look unprofessional but it provides an unpleasant viewer experience. Ensure that your digital signage system provides high-quality playback for all of your content.
Distribution and scalability
Your company will grow over time, and your strategy will shift to reflect that growth. You want a digital signage system that also grows with you. Efficient distribution is crucial, as you want all signs to display the right content as fast as possible. Plus, scalability allows you to add additional screens as needed without enduring lengthy, prohibitive upgrades. Choose digital signage that offers you flexibility and growth capacity as you ascend to the next levels of your industry.
Though there are several qualities to look for in selecting a digital signage system, CMS, high-quality playback, and scalability are the most critical.