Welcome to a short guide that discusses why digital signage is the future for quick service restaurants (QSR). Although the industry has kept up with advanced technology in most areas of operations, far too many QSRs remain stuck with static signs that rarely, if ever change information. We will talk about how menus drive sales,…
An Introduction to Digital Display Boards The benefits of a digital display board outweigh those of a static, analog sign by so much that there really is no longer any reason to ask if a conversion should be made. Two top reasons are beauty and power. It goes without saying that with today’s technology, a…
Looking to capture your audience’s attention? Try installing a video wall system. Digital signage is becoming more popular than ever, with the industry expected to grow to $31.62 billion by 2023. Pros manage their video walls via a video wall controller, which provide the ability to present a stunning video, announcement, menu, slideshow, and more. Here…
As more companies are learning, with the rise of distributed office staff, meetings matter a lot when they’re run correctly. The foundation of a good meeting is having everyone at the right location at the right time. In order to manage this at a large organization, you need the right meeting room manager. Here are…
Oh, no. Do you really still have wallpaper and posters advertising your in-store deals? You’re clearly stuck in the pre-technology age, also known as The Stone Age. Seriously, though, with all of these advancements in technology, if you aren’t staying up with the gear then you’re falling behind and losing customers. Doesn’t sound very good, does…
Less than two decades ago, businesses used newspapers, TV, and radio to advertise their goods and services. Today, that’s not the case. Advertising has changed, print and broadcast are no longer the chosen means of marketing. Newspapers are now threatened by falling ad sales. TV and radio aren’t bringing in the big bucks anymore, either….
Today’s business landscape is teeming with competition with many of the 28 million small businesses in existence working their way up towards becoming mid-sized, and billions of websites online all fighting for a piece of the consumer pie. That means that effective communication for your organization, both internally and externally, is key to getting out…
By Steve Bumstead, President of PixelFire The seven steps of highly effective screen owners and how to avoid digital sign mediocrity. As the cost of LCD and LED goes down we are rapidly approaching a time when paper or backlit posters, static billboards and static art will be as foreign to the next generation as…
By Kris Asleson, digital strategist and managing partner at Midas Marketing. We only remember 10% of the information we receive. However, we remember 65% of the information we receive that has an image associated with it. Our brains are great at remembering visual pictures. As the world around us changes, the power of pictures has…
By 2019, it’s forecasted that smartphone users will number over two billion! Smartphones train people in the use of digital menus. If you’re going to compete in the marketplace, you need digital menu boards. Digital boards work in many environments, including restaurants, spas, and medical offices. It’s crucial that your menu board design is well…
