By Kris Asleson, digital strategist and managing partner at Midas Marketing. We only remember 10% of the information we receive. However, we remember 65% of the information we receive that has an image associated with it. Our brains are great at remembering visual pictures. As the world around us changes, the power of pictures has…
By 2019, it’s forecasted that smartphone users will number over two billion! Smartphones train people in the use of digital menus. If you’re going to compete in the marketplace, you need digital menu boards. Digital boards work in many environments, including restaurants, spas, and medical offices. It’s crucial that your menu board design is well…
By Susan E. Mazer, Ph.D., President & CEO, Healing HealthCare Systems Visiting an Emergency Department (ED), whether as a patient or the family member is dreaded for so many reasons. First, of all, an emergency is frightening and immediate, causing all sorts of stress. Second, it may take hours and hours to be seen and…
As a business owner, you know how important it is to keep your customers up to date with all your latest sales and schedules. A digital menu board can be used by customers to get most of their information about your establishment as they make purchasing decisions. A good, sharp looking menu board can be…
Have you jumped on the digital signage bandwagon? If you haven’t, it’s time you did. Plain old signage is a thing of the past. If you want to be at the cutting edge, you’ve got to go digital. Whether you’re looking for digital signage content management for a college or business, you’ve got to make…
Less than 20 percent of businesses are happy with their current conversion rates. But figuring out how to boost leads and turnover in any industry is a challenge. The healthcare industry is no exception, where competition is fierce in both the local and national fields. When it comes to standing out in the healthcare industry,…
Digital signage provides brands with a unique and attractive way to get customers’ attention. While Statista suggests that digital signage is expected to grow tremendously between now and 2023, we understand that not everyone is quite on board yet. So for those wondering what is digital signage and how it may benefit your business, you’ve…
Video walls are attractive and useful for those looking to improve many aspects of their establishment. As stylish as they are futuristic, LED video walls are a beautiful combination of screens that form a unified image. There are a lot of considerations to make when selecting screens for your video wall. After taking a good…
Today’s society is quickly replacing paper signs with digital screens. This change not only offers a more convenient experience for your customers, but it can even strengthen communication internally. But what can digital menus really do for you and your restaurant or business? Check out these five advantages of electronic menu boards and why you…
Digital signage offers a unique way for brands to stand out from the crowd and capture potential customers’ attention. But securing the hardware is only part of the strategy. It’s the content that truly drives an engaging digital experience. The importance of the digital experience The digital experience serves a few crucial purposes for a…
