what is digital signage

Digital signage provides brands with a unique and attractive way to get customers’ attention.

While Statista suggests that digital signage is expected to grow tremendously between now and 2023, we understand that not everyone is quite on board yet.

So for those wondering what is digital signage and how it may benefit your business, you’ve come to the right place.

Read on for a rundown of everything you need to know about how digital signage can boost attention as well as sales.

What Is Digital Signage?

According to Techopedia, digital signage may refer to “… Sign boards, billboards and similar display devices used for displaying visual information.”

In short, it’s exactly what it sounds like — a more modern form of advertising. These signs often comprise LED or LCD screens to provide a crystal-clear image to the consumer.

Common Examples Of Digital Signage

Even if you can’t define what digital signage is, chances are you’ve likely interacted with a digital sign in the last few years.

A digital signage solution is a quality investment for every brand, particularly if information needs to be relayed in an almost instantaneous fashion.

So what does it look like in the real world? Here are a few industries that are already adopting digital signs:


It makes sense that digital signage solutions could benefit the healthcare industry. Think about how massive your average hospital is, for instance.

Having one quick way to get information to everyone in the hospital at once is priceless. Expect to see more doctor’s offices and hospitals implement more tech-savvy signs in the next several years.


Any restaurant that still utilizes a traditional menu would do well to switch to digital. McDonald’s switched to digital signage in 2015 and now uses their boards to display its menu as well as basic nutritional info.

Consumers are now able to make more health-conscious decisions because of this information. These boards can also be easily and instantaneously updated.


From elementary school to college, most schools have a substantial student body.

Implementing LED or LCD-outfitted signs can remind students of upcoming events, in turn boosting attendance of school-sponsored events, as well as display general information that needs to be widely accessible among students and faculty.

Why Would Digital Signage Help Your Brand?

Still not convinced that it’s time to jump ship to a better signage solution? Here are a few more reasons why you should invest in digital signage.

The primary reason is that it’s just so easy and convenient. With a digital sign, you choose when to change the information. At EcoDigital Media, we can not only help you get your digital signage up and running, but can easily and effectively manage your content to fully sync with your marketing strategy.

Of course, digital signage offers plenty in terms of aesthetics, especially when businesses incorporate video. There’s no arguing that there’s something sleek and stylish about a series of high-tech signs.

On that note, it’s important to mention that your signage can be as large or small as you need. Does your business just need a few screens? No problem. Need an entire video wall? Also possible!

Digital Signage Is The Signage Solution Of The Future

We hope you come away from this article with a better sense of what is digital signage and how it can help your brand grow.

If you’re interested in learning more or want to see about acquiring signage solutions for your business, don’t hesitate to get in touch.

We look forward to partnering with you to give your brand an elegant, modern edge.

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