healthcare marketing

Less than 20 percent of businesses are happy with their current conversion rates. But figuring out how to boost leads and turnover in any industry is a challenge.

The healthcare industry is no exception, where competition is fierce in both the local and national fields.

When it comes to standing out in the healthcare industry, a little bit of creative marketing can go a long way.

If you’re ready to start improving your marketing strategy, keep reading to learn 4 creative tips you need to try.

1. Live Social Media Updates

It’s no secret that video has long surpassed the power of the photo on social media. Research reveals that more than 45 percent of social media users watching an hour or more of video on Facebook or YouTube each week. If you aren’t already utilizing video content as a creative marketing strategy, you’re missing out on a lot of screen time.

But if you’re looking for even more unique marketing ideas, you can take video one step further by jumping on the latest trend; live stream video.

Live videos, on YouTube or Facebook, attract viewers because they are real and unedited. You can use these videos to announce the opening of a new office, explain new procedures or options, or to do giveaways.

Facebook’s latest algorithm ensures that only the content with the most interaction gets bumped to the top of users’ feeds. With live videos, you can pose questions, encourage shares, or otherwise prompt interaction that will help ensure your video gets seen.

2. Seek Unique Sponsorships

If the majority of your competition in the healthcare field is local, then you should be implementing creative marketing ideas off the web as well.

While you could buy billboards or other ad space, seeking out sponsorship opportunities is a great way to not only spread brand awareness but also to show that your company cares about the community.

From sponsoring charity events to donating to local resources like public parks or bike-share programs, the options are endless.

3. Content Your Patients Actually Want to Read

If your business or practice has a website, you have content as well. But while explaining what types of procedures and services you offer or the products you carry are necessary, it won’t do much to entertain or inform your patients.

Implementing creative, useful content will keep patients on your site for longer, keep them coming back, and encourage them to share your content with others.

Not only is content great for entertaining or informing patients, but it’s also great for SEO purposes.

4. Digital Signage to Promote That Content

Innovative marketing ideas shouldn’t end on the web or around town. Utilizing strategies within your business’ property is also a great way to entertain visitors, inform your patients, and stand out from the competition.

Digital signage is a great way to do this.

Stunning, interactive video walls or networked digital signs are eye-catching and versatile. Use them in key locations within your office. Once installed, it’s all about content – put a plan in place for updating them with the latest internal news, videos or advertisements and you’ll be able to put them to work for years to come.

Putting These Healthcare Marketing Ideas to Work

Any of the creative healthcare marketing ideas on this list can help your business stand out from the crowd and boost traffic.

If you’re ready to start updating your business’ marketing plan, check out our digital signage options today!

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