Less than two decades ago, businesses used newspapers, TV, and radio to advertise their goods and services.
Today, that’s not the case. Advertising has changed, print and broadcast are no longer the chosen means of marketing.
Newspapers are now threatened by falling ad sales. TV and radio aren’t bringing in the big bucks anymore, either.
Why? Because businesses and entrepreneurs are turning to digital media.
We’re going to fill you in on everything you need to know about digital signage solutions, so you can start advertising your business effectively.
What is Digital Signage?
Before you know how to use digital signage, you need to understand what it is and what it can do.
Digital signage is billboards, displays, and signboards used for advertising. LED or LCD screens display information like a stationary billboard does, but it’s digital.
They allow companies to change their promotional or event info in a quick and easy manner. They simply alert the company that there’s a change and the digital media company adjusts the signage.
It’s that simple.
Since 71% of American drivers look up at billboards, they’re still an effective way to advertise. But, because LED and LCD screens display the ads clearer and brighter than traditional billboards, they grab a driver’s attention and hold it longer.
LED video walls are also becoming more effective in advertising. Businesses are putting them outside their brick-and-mortars and taking them on the road to events.
Like digital billboards, the info gets displayed crisper and clearer than a stationary sign, and changes or errors get fixed quickly.
Using Digital Signage Effectively
It’s not only enough to buy, rent, or lease digital signage. You have to use this brand-new resource in a way so that it pays for itself. Here are some tips for having digital signage systems that are effective:
1. Set a Goal
Are you opening a new location? Did you expand your product line or service? Do you have a major sale or event going on in the near future?
Think about what it is you want to advertise.
Talk to a digital signage professional and find out what they can do. They’ll give you suggestions and may even have a portfolio for you to get ideas from. Write down the ideas you liked and think would work for your venture.
2. Know Your Audience
Marketing 101, right?
Digital media signage and your online marketing campaign are similar.
You want to attract a specific audience. Think about who you want to see your message, then tailor it to that demographic.
3. Don’t Overdo It
You have about eight seconds to grab your audience’s attention. But that doesn’t mean jam as much info on your digital media signage as possible.
Your message won’t come across clear. In fact, you may end up confusing your potential customers, which will turn them off altogether.
Be clear and concise, but get creative!
Talk to the digital media company about colors that pop and have good contrast against the background. Pick fonts that are easy to read and don’t clutter your message.
4. Include a Call-to-Action
The reason you’ve invested in an electronic sign system is to increase business. Don’t forget to let people know how to get a hold of you!
If your signage is in front of your building, that’s pretty easy. However, if you have a mobile sign or one not at your place of business, make sure you add your website or social media info.
Digital Signage Solutions for Your Business
If you take a few minutes to think about these four tips, you’ll find that coming up with clear content that targets your ideal audience isn’t hard at all.
The last tip is to find the right team to handle your digital signage solutions. That’s where we come in.
We offer menu boards, LED video walls, meeting room displays, and much more. Schedule a complimentary consultation and let us turn your vision into a visual masterpiece.