Today’s society is quickly replacing paper signs with digital screens. This change not only offers a more convenient experience for your customers, but it can even strengthen communication internally.
But what can digital menus really do for you and your restaurant or business?
Check out these five advantages of electronic menu boards and why you should make the change.
Updating Items
One of the best things about having a digital menu board is being able to update content quickly and easily.
Whether you’re changing prices or fixing mistakes, having digital boards can save you a lot of stress. With electronic boards, you can update signage across different locations within a store or even across different stores in other locations all at the click of a button.
Not only does this give you more control over what your signs looked like, but it also allows you to do so remotely.
Promotions
Another valuable aspect of using digital menus is being able to highlight new items and encourage upselling. The flexibility with these devices opens up many more possibilities for helping your sales grow.
From offering new seasonal products to suggesting additional products to customers, your boards can share new items quickly and instantly.
Being able to promote products quickly can save you time and money. In addition to this, you can also test out different specials and layouts without having to deal with re-printing new menus each time.
Automation
The convenience of having your signage update automatically is another advantage these kinds of signs offer.
Electronic menus offer a lot of flexibility for targeting your materials to certain customers. You can set up your menus to update themselves on a certain date or even change throughout the day, every day.
Automating your boards removes the stress of making sure things get changed on time. Simply having things update themselves allows you to focus on certain demographics quickly and easily.
No More Print
A big difference with using a digital menu board is the very fact that it’s not print. The move from print to digital makes a huge difference in how customers interact with your menus.
74% of customers say that having a menu that’s easy to read is the most important part of the sales experience. A digital menu board allows you make these adjustments with a few clicks.
Electronic boards have more flexibility with how you’re able to display your items. The freedom of being able to adjust size and brightness can help your customers see your menus and, in turn, help your business grow.
Brand Consistency
Yet another important aspect of switching to a digital menu board is being able to enforce your brand.
90% of customers today expect similar experiences across all platforms. Because of this, it’s become more important than ever to have consistent branding throughout all of your materials.
Having a consistent brand from your website to your menus can help remind customers of your business’ values.
Switching to An Electronic Menu
Using an electronic menu can simplify how you and your customers interact with your boards. Not only can you make changes quickly, but they also provide a more convenient experience for your customers.
Are you looking for more ways to utilize digital media in your menus? Visit our blog for more tips on giving your menus the modern touch they deserve!
