Navigating an airport can be a frustrating experience for travelers, and frustrated travelers can result in bad reputations for airport hubs and airlines alike. Luckily, digital signage is easing some of the biggest headaches for both travelers and airports.
Vital information updates
Security is a large part of every traveler’s airport experience. From the ID verification at the check-in desk to scans at the security checkpoints, traveler safety is always front of mind. But in the event of urgent problems, like the February security breach at San Diego’s Lindbergh Field, most travelers are unaware of the issue until it’s too late. Digital signage enables airports to keep travelers updated via easy-to-use CMS. New information reaches all screens in seconds—a move that could potentially save passengers’ lives.
Wayfinding
Most airports are large, with dozens upon dozens of gates spread across several terminals. Though there’s plenty of static signage posted to guide travelers, it’s still difficult to figure out how to reach your departure gate. Some airports have utilized interactive digital signage that allows travelers to visualize where they are and map out exactly how to reach their destination. Interactive signage is also a great way for travelers to locate food, entertainment options, and nearby hotels.
Revenue
Though digital signage offers a user-friendly way for travelers to access vital information, they also serve as advertising opportunities. Airports can sell digital space to local and national businesses, and bring in an additional source of revenue.
Digital signage is transforming the airport experience as we know it.
