Oh, no. Do you really still have wallpaper and posters advertising your in-store deals? You’re clearly stuck in the pre-technology age, also known as The Stone Age. Seriously, though, with all of these advancements in technology, if you aren’t staying up with the gear then you’re falling behind and losing customers. Doesn’t sound very good, does…
Less than two decades ago, businesses used newspapers, TV, and radio to advertise their goods and services. Today, that’s not the case. Advertising has changed, print and broadcast are no longer the chosen means of marketing. Newspapers are now threatened by falling ad sales. TV and radio aren’t bringing in the big bucks anymore, either….
Today’s business landscape is teeming with competition with many of the 28 million small businesses in existence working their way up towards becoming mid-sized, and billions of websites online all fighting for a piece of the consumer pie. That means that effective communication for your organization, both internally and externally, is key to getting out…
By Steve Bumstead, President of PixelFire The seven steps of highly effective screen owners and how to avoid digital sign mediocrity. As the cost of LCD and LED goes down we are rapidly approaching a time when paper or backlit posters, static billboards and static art will be as foreign to the next generation as…
By Kris Asleson, digital strategist and managing partner at Midas Marketing. We only remember 10% of the information we receive. However, we remember 65% of the information we receive that has an image associated with it. Our brains are great at remembering visual pictures. As the world around us changes, the power of pictures has…
By 2019, it’s forecasted that smartphone users will number over two billion! Smartphones train people in the use of digital menus. If you’re going to compete in the marketplace, you need digital menu boards. Digital boards work in many environments, including restaurants, spas, and medical offices. It’s crucial that your menu board design is well…
By Susan E. Mazer, Ph.D., President & CEO, Healing HealthCare Systems Visiting an Emergency Department (ED), whether as a patient or the family member is dreaded for so many reasons. First, of all, an emergency is frightening and immediate, causing all sorts of stress. Second, it may take hours and hours to be seen and…
As a business owner, you know how important it is to keep your customers up to date with all your latest sales and schedules. A digital menu board can be used by customers to get most of their information about your establishment as they make purchasing decisions. A good, sharp looking menu board can be…
Have you jumped on the digital signage bandwagon? If you haven’t, it’s time you did. Plain old signage is a thing of the past. If you want to be at the cutting edge, you’ve got to go digital. Whether you’re looking for digital signage content management for a college or business, you’ve got to make…
Less than 20 percent of businesses are happy with their current conversion rates. But figuring out how to boost leads and turnover in any industry is a challenge. The healthcare industry is no exception, where competition is fierce in both the local and national fields. When it comes to standing out in the healthcare industry,…
