Despite advancements in medicine, there’s still a critical gap in organ, eye, and tissue donation—especially within minority communities. National Minority Donor Awareness Day reminds us that saving lives begins with informed, accessible education. And your screens can be part of that solution.
The Equity Problem in Donation Awareness
Communities of color are often at higher risk for conditions that lead to organ failure—yet are statistically less likely to become registered donors. The reasons are complex: medical mistrust, lack of education, and language barriers all play a role.
Healthcare systems must lead the way in addressing this, and digital signage can be a powerful step forward.
Ways Your Screens Can Make a Difference
- Multilingual content that explains how and why to become a donor
- Clear, factual messaging to debunk common myths around donation
- Representation through storytelling—featuring diverse donor and recipient voices
- Promoting events or registration drives in your local community
A Tool for Connection, Not Just Communication
Digital signage isn’t just about sharing information. It’s about reaching people in ways that resonate—with imagery, voice, language, and culture. When done right, these screens don’t just inform—they empower.
“Together, we’re building more than a donor wall—we’re building a legacy of gratitude.
Thank you Eco Digital Media for your continued partnership and support.”
– Karen Santangelo, CFRE, Chief Philanthropy Officer,
PeaceHealth Southwest Medical Center Foundation
Take the Next Step
If your hospital or health organization is committed to equity, don’t let your screens go silent. Use them to educate, engage, and inspire action—because every conversation started could lead to a life saved.
🔗 Talk to us about multilingual donor awareness campaigns.
Contact EcoDigital
