Digital display boards can help take your business’ marketing and consumer experience to the next level. Once you make the decision to go digital, you’ll need to carefully research and consider which technology to invest in. The screen is one of the most important, visible and costly components of digital display advertising, so choose carefully. This article will introduce you to the most popular types of screens – LED, LCD and OLED – and help you choose which is best for your business.
The Different Screens and Digital Display Boards
When looking at TV options, the key question used to be: plasma or LED screen? With recent technological advancements however, plasma is no longer one of the top choices. OLED, released in 2013, has replaced plasma and is now the only real competitor for LED LCD technology. As you’ll explore below, both LED LCD and OLED can be great options for digital display advertising, depending on your priorities and budget
LED Display Board Overview
LED stands for light-emitting diode. Most TVs today use a combination of LED LCD technology. You can read more about the pros and cons of LED LCD technology in the section below.
LCD Advertising Display Solutions
LCD stands for liquid crystal display. LED and LCD work in unison; LED technology is typically used as the backlight for LCD screens. Because LED LCD screens are backlit, they are typically brighter than OLED screens.
LED LCD and OLED are comparable in many areas. In terms of resolution, refresh rate/motion blur, High Dynamic Range (HDR) compatibility, and Wide Color Gamut (WCG), LED LCD and OLED technology both offer top quality. However, LED LCD definitely takes the cake when it comes to affordability and size options available. LED LCD screens come in a vast array of sizes, from less than 20 inches to more than 100 inches, while OLED only offers a handful of size options – minimum of 55 inches and maximum of 77 inches for a high price of 20k. This is really important when it comes to digital display advertising, as you may want a small screen for an in-store kiosk or a large video wall for immersive advertising
OLED Digital Displays
OLED stands for organic light-emitting diode – these screens are made of organic compounds that light up when fed electricity. One of the key differences between LED and OLED are that OLED screens can be extremely thin and flexible – even rollable!
OLED is newer technology, and 2019 CNET tests found it has the highest picture quality, but you’ll have to pay a higher price compared to the more common LED LCD screens. OLED also has a wider viewing angle, meaning the picture will look the same whether you are viewing it head-on or from the side. A final point to consider: because OLED is newer technology, it’s longevity and durability is less tried and tested compared to trusted LED LCD.
Making a Final Decision for Your Digital Display
Some of the most important factors for businesses looking to switch to digital display screens are price, longevity and range of options available. Taking these key factors into consideration, it may be smart to go with LED LCD technology over OLED, at least while the OLED technology is still relatively new.
Wherever you are located in the world, Eco Digital Media offers comprehensive LED video wall and digital display solutions and can help you explore and understand your options. Once you settle on the technology, we can also help with a custom content strategy and management plan to help you make the most of the endless possibilities of digital display advertising.
