March Madness isn’t just about the action on the court—it’s a high-energy, fast-paced media event where coverage must be seamless and instantaneous. With hundreds of reporters, broadcasters, and digital media professionals covering every moment, press rooms need a smarter, more dynamic solution. That’s where Press Room Connect by EcoDigital transforms the game.
The Challenge: Managing Media at High-Stakes Events
Press rooms during March Madness are buzzing with activity, but traditional setups often lead to:
- Delays in information flow – Outdated static signage and slow content updates cause miscommunication.
- Inefficient branding opportunities – Limited space to highlight sponsors, team messaging, and critical game-day updates.
- Overloaded staff – PR teams struggle to manually manage multiple content streams while ensuring smooth operations.
The Solution: Press Room Connect by EcoDigital
Our digital display system revolutionizes press rooms by delivering real-time, engaging, and automated content updates that enhance communication and efficiency. Here’s what makes it a game-changer:
- Live Game Data & Instant Updates – Keep media professionals informed with real-time stats, scores, and schedules displayed on high-definition digital screens.
- Seamless Content Switching – Transition effortlessly between press conference streams, sponsor ads, player interviews, and live game highlights.
- Optimized Press Room Workflow – Reduce workload for PR staff by automating content updates and managing multiple screens from a single interface.
- Brand Amplification – Showcase team branding, partner promotions, and exclusive behind-the-scenes content that enhances fan and media engagement.
See the Innovation in Action
Want a closer look at how Press Room Connect is transforming media operations during major sporting events? Watch our demo video here.
Why This Matters for March Madness
With the intensity of March Madness, information must flow as fast as the game itself. Whether it’s breaking news, press conference schedules, or sponsor activations, Press Room Connect ensures that every moment is communicated efficiently and visually. Be ready for the next event.
The future of press rooms is digital, and EcoDigital is leading the charge. Don’t let outdated process (bulletin boards), slow you down—step into the next generation of media operations today.
Learn more about Press Room Connect here.
